Dolby Dimension

Headphones that feel like a cloud and sound like a home theater.

Overview

Dolby
Dimension

Challenge

Dolby was launching its first-ever consumer headphone line, Dimension. The goal was to design a simple campaign site that showcased the features of the product, including a Shopify e-commerce integration.

Solution

As Senior Design Director, I oversaw a small core team from concept to launch. We conducted a series of workshop sessions with Dolby's marketing and product teams to ensure we were delivering on the core jobs to be done. The design focused on:

  • Sleek Aesthetics: Reflecting Dolby's premium brand image.
  • User-Centric Navigation: Ensuring intuitive user journeys.
  • Integrated E-Commerce: Seamless Shopify integration for direct purchases.

    • Outcome
  • Increased Engagement: Post-launch analytics indicated a significant rise in user engagement metrics.
  • Sales Boost: The integrated e-commerce platform facilitated a smooth purchasing process, contributing to increased sales.
  • Brand Recognition: The campaign site enhanced Dolby's presence in the consumer audio market, positioning the brand as a leader in premium audio experiences.