Lucid Motors

An exclusive customer experience for a high-end, high-commitment purchase.

Overview

Lucid
Motors

Challenge

Lucid Motors, a newcomer in the EV market, needed a customer experience that reflected the sophistication of its debut vehicle — the MotorTrend Car of the Year. The challenge wasn’t just to design a visually elegant website, but to create an end-to-end journey that embodied luxury, technology, and sustainability. Every interaction — from pre-order to ownership — needed to feel as exclusive as the vehicles themselves.

Solution

As UX Design Lead, I guided the creation of a cohesive customer journey that integrated strategy, design, and storytelling. Working across product, brand, and engineering teams, we implemented a comprehensive content strategy and design system that positioned Lucid as more than a car company — but as a luxury lifestyle brand. The digital experience was crafted to build aspiration, foster community, and create a seamless transition into ownership. From pre-order flows to in-vehicle startup interactions, every touchpoint reinforced Lucid’s attention to detail and pursuit of excellence.

Outcome
  • Acquisition & Conversion: Redesigned digital journey contributed to a 35% increase in pre-order conversions in the first three months post-launch.
  • Engagement: Customers spent 2x more time on site, particularly within the configurator and sustainability sections, signaling stronger brand storytelling.
  • Customer Experience: Post-purchase surveys showed a +20 point NPS increase compared to automotive industry averages, with customers citing the digital-to-physical journey as “seamless and premium.”
  • Efficiency: Clearer UX reduced support inquiries by 30% during the ordering process.
  • Brand Recognition: The launch experience earned media coverage in Forbes and TechCrunch, positioning Lucid as a design-forward EV leader and differentiating it from Tesla and traditional OEMs.