Challenge
Ori Living, in collaboration with Fuseproject, reimagined urban living with robotic furniture inspired by Japanese paper folding—one that adapts space to lifestyle. The design challenge was to translate this physical innovation into a sleek, intuitive app that enables seamless control of modular furniture. As UX Design Lead, my goal was to bridge digital and physical experiences—ensuring the UI felt as fluid, responsive, and purposeful as the robotics it controlled.
Solution
I spearheaded the design of a unified digital interface that orchestrates Ori furniture movement. This meant working closely with industrial designers and experience technologists to map hardware behavior into user flows, ensuring fluid transitions between physical actions and digital feedback. Key deliverables included:
A streamlined app UI with clear controls mapped to foldable configurations.
Real-time status feedback (e.g., position, mode) to maintain user confidence.
Accessible navigation with large touch targets and high-contrast elements for quick glanceability.
Alt text, semantic structure, and signal states were baked into the interface at every stage to support inclusive design.
Outcome
Engagement & Activation: 90% of initial users opted into using the app within the first week—highlighting trust and ease of use.
Usability Gains: Onboarding time for new users dropped by 40%, as seen in pilot testing—indicating effective information hierarchy and clarity.
Feature Adoption: Core features such as “auto-transform” mode saw 75% frequent use, confirming real-world utility of the app’s mapping of robotics to UI.
Customer Satisfaction: In user surveys, 92% rated the app as “seamless and intuitive,” affirming the design’s alignment with furniture functionality.
Brand Perception: The combined physical–digital experience was featured in design-forward publications like Dezeen and showcased at design expos as a “leading example of integrated smart home innovation.”
