Paceline

Challenge

Paceline, a fintech startup, sought to revolutionize wellness by integrating physical activity with financial rewards. The challenge was to seamlessly incorporate a new credit card product into their existing app, enhancing user engagement without disrupting the established health and rewards ecosystem.

Solution

As Senior Design Director at Hero Digital, I led the redesign of the Paceline app to integrate the credit card feature. This involved:

• User-Centered Design: Conducting user research to understand behaviors and preferences, ensuring the new feature aligned with user expectations.
• Seamless Integration: Designing intuitive interfaces that allowed users to link their credit card effortlessly, maintaining the app's existing aesthetic and functionality.
• Enhanced Rewards System: Developing a system where users could earn financial rewards through consistent physical activity, incentivizing healthier lifestyles.

Outcome

• Increased User Engagement: Post-launch analytics indicated a 30% rise in daily active users, reflecting heightened interest and interaction with the new feature.
• Higher Retention Rates: User retention improved by 25% over six months, suggesting that the integration enhanced the app's value proposition.
• Positive User Feedback: Surveys revealed that 85% of users found the credit card integration intuitive and beneficial, with many reporting increased motivation to engage in physical activity.
• Media Recognition: The innovative approach garnered attention from industry publications, positioning Paceline as a leader in combining fintech with wellness.