Tesla
Purchasing and onboarding configurator for their new highly anticipated products for Solar Roof and Power Wall.
Overview
Challenge
Tesla needed a streamlined purchasing and onboarding experience for their highly anticipated Solar Roof and Powerwall products. The challenge was to design an intuitive configurator that simplified complex energy solutions while maintaining Tesla's premium brand experience and guiding customers through a sophisticated purchasing decision.
Solution
As part of the Hero Digital team, I contributed to the experience strategy and UX design for Tesla's energy products configurator. We created a seamless e-commerce flow that educated customers about solar technology while enabling them to customize and purchase their system. The design focused on clarity, progressive disclosure of technical details, and building confidence in a significant home investment decision.
